Procter & Gamble is rolling out Microban 24 into the UK. The launch—which marks the brand’s first market expansion outside the US—will be supported by a high-impact integrated marketing campaign that will reach 95% of its primary shopper audience over the first two months across key media touchpoints, as well as takeovers on Twitter, Instagram, Pinterest and a UK-wide ambassador program, according to the brand.   The range will be stocked at major retailers nationwide, including ASDA, ...